How Data Is Changing the College Experience

This article from the Wall Street Journal discusses how more institutions are using apps and analytics to help attract students, guide them through graduation, and launch their careers. To keep college students happy and engaged in their coursework, administrators at Georgia State University turned to a school fixture with blue fur and ferocious teeth: Pounce, the school mascot. In the real world, Pounce is a fuzzy game-day presence, rooting on the university’s athletes. In the virtual world, the mascot is a chatbot enhanced with artificial intelligence.
KEY WORDS: Chatbot, AI, artificial intelligence, educational technology, Pounce